Concept 1: Growth Hacking vs. Branding The term “Growth Hacker” was first mentioned by Sean Ellin in 2011 on his blog http://www.startup-marketing.com/. It became the ultimate term for a new breed of marketers. A growth hacker has practically no budget, no time, yet aims to achieve weekly growth rates of 5-7%. A growth hacker is doing this by desperately testing bold ideas as often as possible... Continue Reading