About Me

About Me

  • Made in Switzerland

    I'm born and raised in Zurich. After having lived in Tallinn, Tokyo, Paris and Geneva I am back in Zurich, at least for a while :)

  • Master of Science ;) ;)

    I studied business administration at the University of St. Gallen (Bachelor of Arts) and International Business at HEC Paris Business school (they call it Master of Science).

  • Hoi, hallo, hello and allô!

    Feel free to reach out to me in Swiss German (except Walliserditsch), German, English or French. Not sure I'll ever manage to properly reply in French, but we'll manage!

  • Love what you do

    Things I'm interested in: Digitalization, Media, Board Games, Marketing, Graphic Design, Skiing & Snowboarding, Advertising, Fifa 2015, watching or playing Soccer Games, wandering/traveling, life, time, body and mind.


I’m a design obsessed startup enthusiast - I love people, products, brands and the innovation that drives them forward. After first career endeavours in banking and consulting I ended up in brand management of Procter & Gamble. I've worked for a tech startup called Parquery and I'm currently working on a new venture. Industries I know a thing or two about are:

- Consumer goods with focus on beauty and fragrances
- Sustainable buildings and electric cars
- Parking industry and its digital transformation
- Social travel startups and monetization models
- Digital advertising and personal data industry

Cooperate Experiences

Procter & Gamble, Geneva, Switzerland

Jul 2013 to Dec 2013
Project manager, launched more than a dozen holistic media campaigns and multiple new products for 2 hair care franchises in the CEEMEA region.

Procter & Gamble, Geneva, Switzerland

Sep 2011 to Jun 2013
Launched a global fragrance as senior project manager with the largest global digital campaign of the category during Summer 2014 (I left P&G just internal deployment of the project).

Roland Berger, Zurich & Cologne

Jul 2010 to Sep 2010
Management Consultant Intern for large integration project between a bank and a giant bank. Most boring work I've ever had.

PS Group Ltd., Tokyo

Sep 2009 to Jun 2010
Worked as a business development intern, trying to reposition the PS brand and acquire project leads and at the same time assisting the CEO.

UBS Wealth Management

Apr 2006 to Aug 2006
Interned at the intermediaries market desk where I helped improve the productivity of the UBS relationship managers within a project.

UBS Investment Bank

Jan 2006 to Mar 2006
Interned on the trading floor and executed 3rd party fund orders for the entire line of RMs.

Startup Experiences


Since June 2015
Attire is a fashion marketplace for the next generation fashion savvy consumer. We're bringing the world's most influential retailers into one place. I started Attire with 2 friends and we're bringing high quality goods to the internet consumer taking a curated approach to only fashion e-commerce.

Pxl Architects

Since Mar 2015
Started Pxl Architects as a digital product factory based in Zurich Switzerland and the East of Europe. We build native apps, web apps, website and web stores for companies and individuals. I love working on my own products but client work has the perks of showing you different industries and meeting a lot new people.

Vagabond Land

Jul 2014 to Jan 2015
Co-Founder of social travel platform. Well received by users but failed to drive necessary virality to grow quick enough. Still available via www.vagabond.land.

Parquery, Zurich

Jun 2014 to Feb 2015
First hire with 2 technical co-founders, helped take startup from lab algorithm to a company with a working product and paying customers.


Mar 2011 to Jun 2015
A-graded business plan project at HEC Paris. Didn't achieve to get the necessary funding and was thus archived. Still mentioning it here since it was a great business plan. If you're filthy rich, I'm happy to share :)

Rococo Fashion

Mar 2004 to Jun 2007
My first try to start a company at age 18. We created a little apparel brand, sold in 3 stores, created a revenue of $20k and sold a t-shirt to Dante Thomas (yes, the guy who sang "She's Miss California").


  • As a ridiculously forgetful person Trello truely changed my life. Best. Todo. Tool. Ever.
  • For me Airmail is the best mail client for Mac, killing it with great design, speed and appropriate UI/functionality.
  • Find anybody's email address with thrust.io and this email validation tool.
  • Create beautiful presentations and websites with The Noun Project and FreePik.
  • Convert, merge and compress PDF files with Small PDF.
  • I'm using HipChat just because it does everything I need in a simple way.
  • If you're easily distracted by noise use Coffitivity. I like it.
  • The best integrated and the most beautiful calendar app is Sunrise Calendar.
  • Zero to One by Peter Thiel on why you want to create a monopoly.
  • Hooked by Nir Eyal on how to create habbit forming products and make your users addicted to your product.
  • Rework and Getting Real by 37 signals on cutting the bullshit and how to really create web products and businesses.
  • The 4-Hour Workweek by Timothy Ferris lifestyle design and maximum efficiency.
  • The Essays of Warren Buffet are just and endless source of business knowledge from actual experience.
  • Growth Hacker Marketing by Ryan Holiday on learning marketing new from scratch.
  • The Luxury Strategy by J.N. Kapferer and Vincent Bastien on turning the rules of marketing upside down and create timeless luxury brands.
  • Steve Jobs by Walter Isaacson on the life of the most influential business creator of the past 50 years.
  • The Power of Now by Eckhart Tolle on spiritual enlightement via separating the real essential you and the mind-created ego that you think you are.
Articles and Presentation

Get in Touch

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